Formium

Meet Colleen Gomez. Our new fire cracker (aka Account Director).

2012-03-22T17:18:37+00:00

Focused, energetic and solutions driven, Colleen knows how to get the job done and get it done right. With more than 12 years of experience driving exceptional work for clients such as LeapFrog, ESPN X-Games, Safeway and Logitech, Colleen joins us from Anthem Worldwide, where her razor-sharp account management skills contributed to breakthrough marketing and branding that was always on time, on strategy and on budget. When she is not delivering aces for her clients, Colleen spends her time on the real tennis court or hiking with family and friends.

A LOVE STORY . . .

2012-03-06T19:04:10+00:00

The story starts with wine and oysters, and leads to a steamy relationship based on foodie obsession. Fetzer and Bonterra wines asked us to help them rethink their 2012 campaigns. Likewise, Hog Island Oysters will be looking to us to take their much desired brand to the next level. Now that’s a threesome!

MAKING IT ALL ADD UP

2012-03-05T23:54:45+00:00

DreamBox Learning™, creators of an award-winning math learning platform, came to us to rebrand their look and feel. They asked us to create a new visual identity that reflects their evolving business strategy. We designed an energized, updated logo that will grow along with the company and constructed a visual toolbox – from typography to colors to photography treatment – to make developing collateral and other materials as easy as 2+2=4.

DreamBox believes every student can excel in learning, no matter where they start, where they live, or who they are. And they also believe that learning can, and should, be fun. Through their adaptive online learning environment, DreamBox provides differentiated instruction that meets the unique needs of each learner and gives parents and teachers a detailed view of each child’s progress in real time.

Visit dreambox.com this August to see their fresh, new brand in action.

TRUE STORIES

2011-11-09T02:27:45+00:00

Keep your eyes out for our fresh take on The North Face’s holiday gear guide—64 pages of stunning photos, athlete interviews and real-world expeditions. Designed to engage consumers in a much deeper story, the editorial quality of the guide transcends gear and delivers a brand experience that connects to the core of the lifestyle.

OUR NEW DIGS

2011-09-30T20:07:32+00:00

…NOW NEAR YOU
Yes, the rumors are true. We’ve given up our pastoral way of life and are now cavorting bayside in a swank new Sausalito studio. Located just a stone’s throw from San Francisco, we’re excited to be settling in closer to friends, clients and partners. Come check out our new digs, and let’s toss around an idea or two!

Clif Hanger

2011-08-01T18:00:36+00:00

We recently had the pleasure of collaborating with Clif Bar on an eye-catching booth for the FNCE tradeshow. Drawing on the skills of local muralist Mona Caron, the 30-ft. space stood out from the crowd with hand-drawn illustrations and a homemade quality that defines the heart of the brand.

From the Ground Up

2011-06-21T22:30:07+00:00

Nothing accentuates Napa’s beauty more than exceptionally designed architecture rendered by masterful builders. With more than 30 years of custom building experience under their belts, Schmitt and Company has constructed everything from private luxury homes to expansive estates, such as the 4,000 acre Kenzo Estate Winery shown above. But building is only one facet of what Schmitt and Company does so well. With a concrete and steel fabrication studio as well as design services in house, Schmitt and Company had much more to show, and tell. We helped construct positioning that sets them above the rest. Then, from this foundation, we developed a new identity and website, masterfully built to show off their best. Take a look at schmittcompany.com

Feel The Heat

2011-05-18T18:17:16+00:00

WE JUST ADDED SOME RED-HOT TALENT TO HELP IGNITE YOUR BRAND.

KEITH MILLER, Managing Director

Keith loves nothing more than to roll up his sleeves and dig into a business challenge, collaborating closely with both clients and design colleagues to deliver groundbreaking brand, design and technology solutions. Keith comes to Formium with extensive leadership experience at agencies like frog design, Native Design and most recently, Method, and has helped blaze successful business, brand and design initiatives for companies such as Starbucks, Williams Sonoma, Boeing, Adobe, Cisco, AT&T, Microsoft, AOL, Nike, Charles Schwab and many startups.

Before he pursued his love for brand and design, Keith led sales and marketing efforts with tech startups in Silicon Valley and, prior to that, with Fortune 500 organizations. A graduate of Bellarmine University, he plays as hard as he works, shooting hoops, carving turns and chasing his most important venture: his 3-year-old son, Vaughn.

CORI CONSTANTINE, Director of Strategy

With more than 15 years of experience developing successful, targeted consumer campaigns in both client and agency settings, Cori comes to Formium from Landor Associates, where she developed strategic messaging, naming and positioning for smokin’ industry leaders like Chevron, Dole, FedEx, Frito-Lay, H&R Block, Hilton Worldwide, Mattel, PepsiCo, Samsung and Yahoo!. When she is not wowing clients with her agile thinking, she is wowing friends and family with her agile climbing, or exploring on foot in the great outdoors with her husband and new daughter Rylan. A self-proclaimed candy connoisseur, Cori knows what it takes to hook any audience.

DAN CAPRILES, Senior Art Director

Born to roam, Dan has traveled to more countries than he can count on his fingers and toes, and has so many passions, it’s hard to tell how he has time to pursue them all. Luckily for us, all that skiing, surfing, doodling, photographing, cooking and climbing has lit the way to some kickin’ (and award-winning) designs for clients like The North Face, AT&T, USAA, LeapFrog, Cost Plus World Market and Sierra Designs. With more than 14 years under his belt as an art director and graphic designer, Dan has worked in-house for several national brands, as well as for small and large agencies.

IS IT JUST ME, OR IS IT GETTING *REALLY* HOT IN HERE?

HopeLab’s Zamzee

2011-03-31T04:31:31+00:00

Formium is excited to partner with Zamzee, the brainchild of HopeLab, to develop a new packaging line look that will inspire teens to get active!

Zamzee is an online program for preteens that’s powered by their physical activity. The Zamzee device is worn on the belt or in a pocket. Activity data recorded by the Zamzee is uploaded to a kids’ personal profile on the Zamzee website, where activity is calculated into points. These points can be redeemed for virtual goods and real-world rewards, including customizable avatars, gift cards, even the opportunity to make a donation to a cause.

Integrated Brand Experience

2011-03-11T19:02:05+00:00

Here’s a preview of one of our recent integrated brand experience solutions. CamelBak came to us to help them launch an innovative new filtration product with the objective to create an unique brand platform that would lead the charge in a growing category. From product development to packaging, print advertising to the website, we built a unified message and bold brand expression that keeps the product front and center, tells a consistent story, and helps customers to engage with the brand in a dynamic way. Check out the microsite we developed to get the full story at: camelbak/groove.com